Outset. Independent ideas.
Out in the world.

A home for our own brands,
software and other pursuits.

Take a look around

A few of our worlds

Different ideas. Same curiosity.

Lines by Pablo original drawing on clothing in an after-hours editorial

Drawings / clothing / objects

Lines by Pablo

Less ink. More skin.

linesbypablo.com

Minimal Monthly graphic tee in a cinematic black-and-white fashion editorial

A new month. A new design.

Minimal Monthly

Geometry, with somewhere to go.

minimalmonthly.com

Cheap Rooster socks presented in an extravagantly styled product campaign

And then there's this.

Serious about
being ridiculous.

Cheap Rooster. Literal roosters.
Questionable gifts. Excellent intentions.

Meet Cheap Rooster

The whole
collection.

From a drawing on a shirt to a tool that makes the day easier. All part of Outset.

Lines by Pablo

Original drawings. Clothing, prints and everyday objects.

Minimal Monthly

Generative geometry. A different edition each month.

Commerce

Cheap Rooster

A deeply unserious gift shop.

Gifts & good humour

PopaSite

A business website, without the big project.

Websites

Taktyo

A nested workspace for humans and their agents.

Software

PabloMCP

Useful tools for agents. Your keys stay yours.

Beachy Surf Co

Hand-drawn coastal gear from Aotearoa.

Coastal clothing

Squish It!

One blob. Some very improbable gaps.

Games

Drunk Pilot

Aviation, travel chaos and a point of view.

Media

In the works

Outset Training — a training diary for athletes and coaches. Currently a private prototype.

More about the project

A little context

One founder.
More than one
good reason.

Outset is the home of independent projects built by Pablo in New Zealand.

Some start with a drawing. Others with a problem worth solving, or a joke worth taking too far. The result is a growing collection of brands, software and media.

Got something in mind? pablo@outset.co.nz